Thomas Bjørner is associate professor and head of Media Innovation and Game Research, Department of Architecture, Design and Media Technology at Aalborg University. Thomas Bjørner’s scientific competences are mainly within formative evaluations of media innovative technologies and serious game. He has published extensively within applied qualitative research and has been PI, PM, WP-leader and participant in more than 14 research projects. His research addresses besides methodological issues within user evaluations, technology acceptance, interviews, observations, and ethnography also the characterization of technology usages in different contexts. He is European Commission appointed as expert within user evaluations and qualitative studies.